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User Experience – 2010-02-21

Shazam! Abra kadabra! Bazinga! Ooohm…


I have an app on my phone that can identify any song just by listening to and analyzing a few seconds of the melody. If I did not understand how the underlying technology works it might be tempting to imagine that it operates by magic. How about if I know how the technology works? If I know how the songs fingerprints are created, stored and identified? If I know all that and still find myself amazed every time I use it, surely there must be something larger at play?

That tingling feeling I get every time my phone correctly identifies a (for me) unknown track is only indirectly a result of Apples and Shazams hard work to create a slick user experience. My somewhat vague and fuzzy theory is that it is induced by a momentary feeling of being connected to a large portion of humanity´s accumulated culture. It is not magic but a small step closer to nirvana… through technology.

Had any profound, wonderful or wacky magical moments that were made possible by technology? Please feel free to share in the comments.


One Comment on “Shazam! Abra kadabra! Bazinga! Ooohm…”

  1. 1: Kalle said at 13:41 on February 25th, 2010:

    As Arthur C. Clarke stated – “Any sufficiently advanced technology is indistinguishable from magic.”.

    Which is of course also what Apple are referring to when they call the iPad “magical”. Bit of a stretch, that. 🙂


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